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Reimagining Iranian Heritage, Fatemeh Moghaddasi

Fatemeh Moghaddasi has been working in the field of graphic design for over 17 years and has taught in different universities of Iranian art for a decade. Passionate about the creative industries, Fatemeh has worked across many disciplines including photography, animation, illustration and costume design.

We talk to Fatemah about her journey as an NFT artist, how her Iranian cultural heritage inspires her work and Muslims in the metaverse.

Where are you from and how did your journey as an artist begin?

I was born in the beautiful city of Shiraz, which is known as paradise in Iran, and now I live in Tehran. Because I was very interested in art and advertising, I was introduced to graphic design and I chose it and studied for a master's degree at university. Because of my activities in this field, I was immediately attracted to the university and I now teach in this field as a professor.

What made you pursue NFT art and when did you start doing NFTs?

I'm a member of the Motion Graphic Designers Association and members were invited to join the NFT market and were introduced to its environment. It was about 8 months ago that I entered, but because I did not know, and I have a personality that I don't do anything until I become fluent, I preferred to get acquainted first, which made it take 3-4 months.

Then I started creating NFT works. But during this period of a few months, I bought a lot of works, that is, I actually started and experienced NFT by being a collector, then I became a creator.

What are you bringing to the NFT art world?

I have been studying Iranian painting(Negargary) for many years, and the result of this research is a collection of works that I perform and present as vector art. This collection is a reconstruction of historical treasures in which I tried to observe as much detail as possible and in general, the works are of high quality and exquisite.

Do you make other forms of art?

Of course! I am a graphic designer and different projects make it necessary for me to experience different fields. So far I have experienced photography, illustration, animation, stop motion, and costume design. Little by little I am introducing them into NFT’s.

Can you tell us more about your NFT collection the ‘Cultural Persian Painting’?

I intend to promote and revive Iranian culture and art by performing and presenting this collection. Beauty is a condition for attracting the audience, so I tried to include it in my works as much as possible.. The use of Iranian motifs and a color package and the modification of some of the paintings caused the works to take on a new identity. So far, the works have been very well received and many people have expressed interest in the works. At first, I wanted to present a historical game at the same time as presenting the works, which is the historical root of the current game card. But creating the game according to the rules in NFT was not possible for me alone, so I stopped the game project and submitted the works alone. I tried to present 100 works in the first stage, which are related to the paintings of the Qajar period in Iran. Then I turn to drawings that present a story and narrative in one frame. I will also present paintings that include imaginary animals and creatures.

Finally, I want to portray the story of the audience in the form of paintings, and the combination of the present and the past will happen, which I named this collection as a Moderniator. I hope the audience will welcome and support me and my work.

How does your faith and heritage influence your practice?

In my opinion, all my works are rooted in history and culture, because I create by following the example of exquisite works.